Social Media Marketing

Everyone seems to be an expert on Social Media (SM) platforms, don’t they? One person says that you can optimise your audience with simple in app adverts (with the correct wording of course!); another says you must post at least daily; more experts say you really must be going “Live”; your friends say that videos worked for them and don’t get me started on Google Ads! Who’s right?

I truly believe that no one is RIGHT! When first starting out, it is entirely possible to complete SM marketing yourself by posting regularly to Instagram (IG), Facebook (FB), LinkedIn (LI) and any other platforms you feel comfortable with. Make your content interesting and it is good practice to have a colour theme (business logo colours for instance) so that your posts are instantly recognisable. My personal experience is that LI is the best place for me to grow interest in my Virtual Assistance business, but when it comes to products, it appears that IG is probably best (although there are always exceptions to the rules!)

What is important is that you do as much SM marketing as you can and you adapt to the trends that are occurring within your business area. I would also suggest you befriend like minded business owners – even those in competition with you, it’s all about collaboration on SM! This felt a bit alien to me when I first started with SM advertising, but I have made good friends, colleagues, sounding boards and generally found collaboration far more effective than I could ever have realised!

Once your business is up and running, making you a reasonable income, then it may be time to look at finding someone else to keep on top of your social media requirements. This is ONLY if you just can’t find the time to post regularly, or if you can’t find the content you require regularly. If you are happy to continue with your own SM advertising then please do – if you’re at the stage where you could afford to employ someone to do it for you, then you’ve been doing a pretty good job of it so far – haven’t you?! However, if you just don’t have the time and/or inclination then there are plenty of people out there who would be willing to help, just look on SM and you’ll find lots of good and helpful Virtual Assistants who specialise in SM marketing.

I just wanted to say there is no wrong or right answer to SM advertising – a lot of advertising is down to luck, if your ad pops up just when someone is looking for your goods or services, then bingo, you’ve probably bagged a client! I continue to do my own SM advertising and I think I shall do so for the foreseeable future. When things become too busy, that’s when I shall look to outsource. The same could be said of any administrative task a business is faced with, if you don’t have the time to get to a particular job, then now is the time to outsource – check out all the VA’s who specialise in bookkeeping, HR management, credit control, diary management etc. and free up your time to concentrate on your business development and business plan.

Published by TLC Virtual Assistant "full time assistance with a part time bill!"

I am the owner of TLC Virtual Assistant. I have been trading since April 2019. I live in Somerset with my husband, son who is 9 years old and cat named Harry! I have worked in various industries including the NHS, Education, Law and medical supplies. I now concentrate all of my energies on offering a well rounded Virtual Assistant support to businesses across the UK.

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